Sexual Assault of a Child Essay Example | Topics and Well Written Essays - 2500 words

Sexual Assault of a Child - Essay Example Also, of the estimated 766,686 missing juveniles in the United States last year, including abductees, runaways and abandoned "throwaways," 16 percent likely were victims of sexual exploitation (Spun, 2002). Â  The clinical explanations of sexual abuse are linked to decrees, the directing the belief is whether the encounter has a shocking impact on the child. Not all sexual encounters suffered by children do. The distressing impact is usually influenced by the significance of the act to the child, which may alter as the child progresses through developmental phases. Â  Sexual abuse comprises of but is not restricted to, viewing a child pornographic resources, placing the child's hand on another person's genitals, touching a child's genitals, or penetration of any orifice of a child's body with a penis, finger, or an article of any kind. Penetration does not have to take place for it to be sexual abuse. Â  Sexual abuse can take place anywhere, at any occasion, including in front of other people who do not, or prefer to not see. Sexual abuse has horrifying consequences on children. Children who have been sexually abused undergo overwhelming mental breakdown and at times death. The children build up distrust and will have troubles in their future relationships. In addition, sexual abuse makes sexual abusers. Â  The impact of sexual abuse accomplishes all levels of a child's sentiments. Confusion is frequently the early response of the child. Once the abuse starts the victim undergoes an incredible disagreement with their emotions. They feel pleasing due to the awareness they are getting from the parent, as well as the bodily satisfaction. Conversely, they undergo pain, guiltiness, and annoyance for what is being done. Â  Child victims of sexual abuse suffer far worse trauma if they think images of their ordeals are distributed on the internet, a Welsh conference will hear today. The shame of being seen in pictures of abuse passed among pedophiles leaves children with a heavier psychological burden (Internet Images Make Child Abuse Trauma Burden Worse, 2004). Â  The abused will feel remarkable guiltiness for various reasons. They think they did nothing to prevent the abuse, as a result, they are accountable and it should carry on. They felt painful but the abuse was sometimes pleasing. They one way or another deserved or caused the abuse. Â  A victim will generally feel this manner when their confidence has reduced and they have no more responses to what is happening. Â  Another most important foundation of guiltiness comes from the mother. Frequently when the mother is told regarding the mistreatment she will not want to think the charges and will hold responsible the child. Â  

How to Identify a Target Market Essay Example for Free

How to Identify a Target Market Essay In this part of my P2 course work, I have been asked to identify the target market by preparing an information pack about the target market, for my potential investors and also make a good question for my business survey. Market Research Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. Purpose of Market Research The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they are large or small. Market research is also one of the most important pieces to your marketing plan that will determine how you will speak with these customers, where to find them, how to best convert them into your customer and retain them as a customer. There are two types of market research 1. Primary research / Field 2. Secondary research / Desk Primary Research When marketers conduct research to collect original data for their own needs it is called primary research. This process has the marketer or someone working for the marketer designing and then carrying out a research plan. Primary research is also collected in a research â€Å"instrument† designed to record information for later analysis. Marketing researchers use many types of instruments from basic methods that record participant responses to highly advanced electronic measurement where research participants are connected to sophisticated equipment. Primary research also refers to information that is directly collected from the source. Another simple method of primary research would be to directly talk to your customers and get their feedback. Primary research can be both qualitative and quantitative. Method of primary research Questionnaire – Questionnaires are one the main tools in the use of field research. A questionnaire contains a series of questions which gather primary marketing research data for the business. A face-to-face questionnaire might include different questions to an emailed questionnaire. An interviewer will be filling in a face-to-face qu estionnaire and the person may be able to ask for the question to be rephrased if they do not understand it the first time. Online surveys- Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way of capturing the views of existing and potential customers. Face-to-face surveys Personal interviews conducted face-to-face is a costly, but good way to get detailed insights from an individual. Secondary Research Secondary research is a data that already exists and has been collected by someone else for another purpose. Secondary research involves the investigation of secondary sources of data. Sources of secondary data can come from within the firm itself – this is known as internal secondary data. External secondary data, on the other hand, is data that has been published by other organisations. Methods of secondary research Secondary Sources include journal articles, books, encyclopaedias, dictionaries, reviews, newspaper articles, specific essays, etc. Most research papers are based on secondary sources as they build on the research or studies others have done. Its usually published in pamphlets, newsletters, trade publications, magazines, and newspapers. Secondary sources include the following: * Public sources. These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on. * Commercial sources. These are valuable, but usually involve cost factors such as subscription and association fees. Commercial sources include research and trade associations, such as Dun Bradstreet and Robert Morris Associates, banks and other financial institutions, and publicly traded corporations. * Educational institutions. These are frequently overlooked as valuable information sources even though more research is conducted in  colleges, universities, and technical institutes than virtually any sector of the business community. My name is Mba Nduka Amogu. I am a Business studies student at Whitefield. I would like to take a few minutes of your time by completing my questionnaire for my business studies course work about my business survey. 1. Are you male or female? Male Female 2. Which age range are you? Under 20 21-30 31-40 40-above 3. Do you live within this area? Yes No 4. Would you like to visit our fruit shops if provided? Yes No 5. If our new shops were available today, how likely would you be to visit instead of visiting other fruits shops currently available from other companies? Very Likely Moderately Likely Slightly Likely Not at all likely 6. If you are not likely to visit our shop why not? Do not like our services Satisfied with other competing fruits shops currently available Cannot pay for our services and products Not willing to pay or shop with us 7. How important is it convenient to you, when choosing our products? Extremely important Very important Moderately important Slightly important Not at all important 8. Overall are you satisfied with your experience, shopping with us? Extremely satisfied Moderately satisfied Slightly satisfied Neither satisfied nor dissatisfied Slightly dissatisfied Moderately dissatisfied Extremely dissatisfied 9. If our new products were available today, how likely would you be to recommend it to other? Extremely Likely Very Likely Moderately Likely Slightly Likely Not at all likely 10. If our new service were available today, how likely would you be to use it instead of competing service currently available from other companies? Extremely Likely Very Likely Moderately Likely Slightly Likely Not at all likely 11. If you are not likely to use our new service, why not? Do not need a service like this Do not want a service like this Satisfied with competing service currently available Cannot pay for a service like this Not willing to pay for a service like this 12. How important is it convenient for you, when choosing a service this type of service? Extremely important Very important Moderately important Slightly important Not at all important 13. Overall are you satisfied with your experience using our new service? Moderately satisfied Slightly satisfied Neither satisfied nor dissatisfied Slightly dissatisfied Moderately dissatisfied Extremely dissatisfied 14. If our new service were available today, how likely would you be to recommend it to others? Extremely likely Very likely Moderately likely Slightly likely Not at all likely 15. How often will you visit my shop if available, having different variety of fresh fruits and vegetables for sell? Daily Weekly Monthly Quarterly In My questionnaire I interviewed a total of 20 people. Below displays the results of each question individually. 1. Are you male or female? * Male8 * Female12 2. Which age range are you? * Under 2010 * 21-305 * 31-403 * 40-above2 3. Do you live within this area? * Yes16 * No4 4. Would you like to visit my fruit shops if provided? * Yes12 * No8 5. If my new shop were available today, how likely would you be to visit instead of visiting other fruits shops currently available from other companies? * Very Likely6 * Moderately Likely5 * Slightly Likely4 * Not at all likely5 6. If you are not likely to visit my shop why not? * Do not like my services7 * Satisfied with other fruits shops currently available3 * Cannot pay for my services and products5 * Not willing to pay or shop with us6 7. How important is it convenient to you, when choosing my products? * Extremely important7 * Very important4 * Moderately important5 * Slightly important3 * Not at all important1 8. Overall are you satisfied with your experience, shopping with me? * Extremely satisfied9 * Moderately satisfied4 * Slightly satisfied3 * Neither satisfied nor dissatisfied0 * Slightly dissatisfied3 * Moderately dissatisfied1 * Extremely dissatisfied0 9. If my new products were available today, how likely would you be to recommend it to other? * Extremely Likely4 * Very Likely6 * Moderately Likely3 * Slightly Likely4 * Not at all likely4 10. If my new service were available today, how likely would you be to use it instead of competing service currently available from other companies? * Extremely Likely5 * Very Likely3 * Moderately Likely2 * Slightly Likely 7 * Not at all likely3 11. If you are not likely to use my new service, why not? * Do not need a service like this10 * Do not want a service like this 1 * Satisfied with competing service currently available 0 * Cannot pay for a service like this 2 * Not willing to pay for a service like this7 12. How important is it convenient for you, when choosing a service this type of service? * Extremely important13 * Very important3 * Moderately important2 * Slightly important1 * Not at all important1 13. Overall are you satisfied with your experience using my new service? * Moderately satisfied15 * Slightly satisfied0 * Neither satisfied nor dissatisfied1 * Slightly dissatisfied2 * Moderately dissatisfied1 * Extremely dissatisfied1 14. If my new service were available today, how likely would you be to recommend it to others? * Extremely likely10 * Very likely3 * Moderately likely2 * Slightly likely2 * Not at all likely3 15. How often will you visit my shop if available, having different variety of fresh fruits and vegetables for sell? * Daily15 * Weekly1 * Monthly2 * Quarterly3 1. The Gender of the people interviewed for my business surveys This pie chart shows the gender of people I interviewed for my business survey, which shows that 40 percent of them are male and 60 percent of them are female. 2. The age range for the people I interviewed for my business survey. This pie chart shows the age range for the people I interviewed for my business survey, which shows that 50 percent of the people I interviewed are under 20, 10 percent of them are 40 above, 15 percent of them are between 31 – 40 and 25 percent of them are between 21-30. 3. This is people that live and doesn’t live in that area but were interviewed by me for my business survey. This pie chart shows the people that live and doesn’t live in that area but they were still interviewed by me because of my business survey, which shows that 20 percent of the people I interviewed don’t live in this area and 60 percent of them live in this area. 4. Would you like to visit my fruits shops if provided? This pie chart show the amount of people who are willing to make a visit to my shops when they are provided and also people who are not willing to make a visit to my shop, which shows that 40 percent of the people I interviewed are not willing to visit my shop and 60 percent of them are willing to visit my shop. 5. If my new shop were available today, how likely would you be to visit instead of visiting other fruits shops currently available from other companies? This pie chart shows the range of people who are willing to make themselves regular customers to my shop and also visit my shop regularly, which shows that 30 percent of the people I interviewed are very likely to visit my shop, 25 percent of them are moderately likely, 20 percent of them are slightly likely and 25 percent of them are not likely at all to visit my shop. 6. If you are not likely to visit my shop why not? This pie chart shows the reasons about people who are not likely to visit my shop and why they are not likely to visit my shop, which shows that 33 percent of the people I interviewed do not like our service, 14 percent of them are just satisfied with other fruits shops currently available, 24 percent of them cannot pay for our service and products and 29 percent are not willing to pay or shop with us. 7. How important is it convenient to you, when choosing my products This pie chart show how important it is convenient for people when choosing my product, which shows that 35 percent of the people I interviewed said that my product are extremely important to them, 20 percent said it is very important to them, 25 percent said it is moderately important to them, 15 percent said it is slightly important to them and 5 percent said it is not important to them at all. 8. Overall are you satisfied with your  experience, shopping with me? This pie chart shows the overall rate of people who satisfied or dissatisfied with shopping with me, which shows that 45 percent of the people I interviewed are Extremely satisfied with shopping us, 20 percent of them are moderately satisfied, 20 percent are of them are moderately satisfied, 15 percent of them are slightly satisfied 0 percent of them are neither satisfied nor dissatisfied, 15percent of them are slightly dissatisfied, 5 percent of them are moderately dissatisfied and 0 percent are extremely dissatisfied. 9. If my new product were available today, how likely would you be to recommend it to others? This pie chart shows the people who are likely to recommend my product to others if it was available, which shows that 19 percent of the people I interviewed are extremely likely to recommend my products to others, 29 percent of them are very likely, 14 percent of them are moderately likely, 19 percent of them are slightly likely and 19 percent of them are not likely at all to recommend my product to others. 10. If my new service were available today, how likely would you be to use it instead of competing service currently available from other companies? This pie chart shows the people who are happy and likely to use my services, which shows that 25 percent of the people I interviewed are extremely likely to use my services instead of competing services from other companies, 15 percent of them are very likely to use my service, 10 percent of them are moderately likely to use my service, 35 percent of them are slightly likely to use my service and 15 percent of them are not likely at all to service my service provided. 11. If you are not likely to use my new service, why not? This pie chart shows people, who are not likely to use my service and why  they are not likely to use it. It shows that 50 percent of the people I interviewed do not need a service like this, 5 percent of them don’t want a service like this, 0 percent of them are satisfied with competing service currently available, 10 percent of them cannot pay for a service like this and 35 percent of them are not willing to pay for a service like this. 12. How important is it convenient for you, when choosing a service this type of service? This pie chart shows how important it is convenient for people when choosing this type of service, which shows that 65 percent of the people I interviewed, said that my service is extremely important to them, 15 percent of them said it very important, 10 percent of the said it is moderately important, 5 percent of them said it is slightly important, and 5 percent of them said that my service is not important to them at all. 13. Overall are you satisfied with your experience using my new service? This pie chart shows the overall rate of people who are satisfied or dissatisfied with my service, which shows that 75 percent of the people I interviewed are moderately satisfied with my service, 0 percent of them are slightly satisfied, 5 percent of them are slightly satisfied nor dissatisfied, 10 percent of them are slightly dissatisfied, 5 percent of them are moderately dissatisfied, and 5 percent of them are extremely dissatisfied with my service. 14. If my new service were available today, how likely would you be to recommend it to others? This pie chart shows the people who are likely to recommend my new service to others if it was available, which shows that 50 percent of the people I interviewed are extremely likely to recommend my new service to others, 15 percent of them are very likely, 10 percent of them are moderately likely, 10 percent of them are slightly likely, and15 percent of them are not likely at all to recommend my new service to others if available. 15. How often will you visit my shop if available, having different variety of fresh fruits and vegetables for sell? This pie chart shows the total amount of people who are willing to visit my shop daily, weekly, monthly, or quarterly, which shows that 71 percent of the people I interviewed are happy to visit my shop daily, 5 percent of them are happy to visit my shop weekly, 10 percent of them are happy to visit my shop monthly and 14 percent of them are happy to visit my shop quarterly. My Target Market My Market target is for the children, Tourist and adults to be aware of the current advice of five portions of eating different fruits and vegetables a day. Because fewer of us know that five portion should come from a variety of sources every day, so that they gain the maximum benefit from fruit, eat it fresh and if the skins are edible, eat them too and also help people balance their vegetable intake between the orange/red and green varieties. Conclusion In this part of my P2 Coursework, I have identified my target market by doing a market research for my business and preparing a questionnaire for my business survey to get people reactions towards my business.

The Old Man And The Sea and Moby Dick Essay -- Moby Dick Essays

The Old Man And The Sea and Moby Dick      Ã‚  Ã‚   One might say we are presented with two fish stories in looking at Ernest Hemingway's The Old Man and the Sea and Herman Melville's Moby-Dick, a marlin in the former and a whale in the latter.   However, both of these animals are symbolic of the struggle their hunters face to find dignity and meaning in the face of a nihilistic universe in Hemingway and a fatalistic one in Melville.   While both men will be unable to conquer the forces of the universe against them, neither will either man be conquered by them because of their refusal to yield to these insurmountable forces.   However, Santiago gains a measure of peace and understanding about existence from his struggles, while Ahab leaves the world as he found it without any greater insight.    In The Old Man and the Sea, Santiago, an old Cuban fisherman, pits his strength against forces he cannot control.   We learn from Santiago's struggles how to face insurmountable odds with bravery and courage.   Though we find an indifferent and hostile universe as Santiago's stage, his unwillingness to give in to these forces demonstrate a reverence for life's struggles.   Santiago's struggle is for dignity and meaning in the face of insurmountable odds.   His warrior-like spirit fights off the sharks full-well knowing the fate of his marlin.   Santiago loses his marlin in the end, but his struggle to keep it represent a victory because of the dignity and heroism with which he carries out his mission.   However, as Santiago acknowledges, he is almost sorry he caught the marlin because he knows the animal and he have a great deal in common as fellow beings in nature.   However, he only caught the marlin "through trickery" (Hemingway   99).   Santi... ... the character of Santiago.   He is not as determined as Ahab when it comes to his own nature.   He is able to accept that humility and love do not take away his pride and in fact they are life sustaining.   Ahab cannot give up the only thing he knows, his passions.   Knowledge does not come in the face of a world that remains as mysterious and evil when we leave it as it was when we entered it.   For Santiago, there is some measure of relief from the indifferent universe through the interdependence of human beings.   Ahab never finds this measure of relief.   Yet, they both retain some measure of dignity because they know they cannot conquer the universe but they do not let it conquer them either.    Works Cited Hemingway, E.   The Old Man and the Sea.   New York, Charles Scribner's Sons, 1952. Melville, H.   Moby-Dick.   New York, W. W. Norton & Co., Inc., 1967.

International Trade and Globalization Essay

According to Hill, globalization refers to the shift toward a more integrated and interdependent world economy (2009). Globalization has several facets, including the globalization of markets and the globalization of production. Globalization of markets is to the merging of historically distinct and separate national markets into one huge global marketplace. Globalization of production is to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as labor, energy, land, and capital) (Hill, 2009). There are several traditional international trade theories that would support the concept of globalization. The first theory is free trade that refers to a situation in which a government does not attempt to influence through quotas or duties what its citizens can buy from another country or what they can produce and sell to another country. Another theory is mercantilism, which is an economic philosophy advocating that countries should simultaneously encourage exports and discourage imports. The final theory is the theories of Smith, Ricardo, and Heckscher-Ohlin. Smith, Ricardo, and Heckscher-Ohlin show why it is beneficial for a country to engage in international trade even for products it can produce for itself. According to Adam Smith, â€Å"countries should specialize in the production of goods for which they have an absolute advantage and then trade these good for the goods produced by other countries† (2009). Heckscher-Ohlin theory predicts that countries will export goods that make intensive use of those factors that are locally abundant; while importing goods that make intensive use of factors that are locally scare (2009). Finally, Ricardo’s theory suggest that countries should specialize in the production of those goods they produce most efficiently and buy goods that they produce less efficiently from other countries (2009). There are two major factors that drive globalization. The first driver is the decline in barriers that allow the free flow of goods, services, and capital that has occurred since the end of World War II (2009). For example with the decline in barriers, countries can export merchandise freely without any disruptions in hipments. During the 1920s, many of the world’s nation-states erected formidable barriers to international trade and foreign direct investment (2009). Many of the barriers to international trade took the form of high tariffs on imports of manufactured goods (2009). The second driver of globalization is technology change (2009). For example, the constant change in technology allows companies the ability to produce more, which in turn allows other countries to participate the building of developments. Another example is throughout time, the progress in technology permits communication to be more advanced by allowing people to access the Internet and the World Wide Web. The final example of technology change is the change in transportation. The change in technology such as commercial aircrafts and freighters that are tractor trucks and cargo ships that allows shipments to be packed in containers and shipped across the world. The effects of globalization have impact to the military, especially during a time of war. Armed Forces Network (AFN) is the main source of television communications throughout Europe. AFN supplies network to the military in Afghanistan and Iraq so the troops can unwind and watch television. AFN provides cross-border flow of television services. Another effect of globalization that impacts the military while being deployed is food services. Food that the local nationals transport to different military posts in Afghanistan is shipped in from other countries and cross through Iran. The third effect on the military of globalization on the military is the acts of violence against the military overseas. A poor country such as Afghanistan, rely on their local grown produce but instead is being taken over by products foreign product verses using the locals products. The final effect of globalization that impacts the community is the problem of outsourcing jobs. American’s have a high unemployment rate due to the lack of jobs in the market. The military is over strength because of citizens not able to find work. In the deployment zone, many civilians are risking their own lives to work as a contractor for the government because they cannot find work.

Literature, Translation Essay

Indian Literature and Literary Theory The present section is an attempt to define a category: Indian Literature, so that one can conjure up a vision of Indian literature which has become more and more relevant during 21th century. 1. 1 An idea of Indian literature: Indian constitution gives us values : liberty, equality and fraternity. These values are Indian literary values, because literature is highly valued writing. In other words we can say Indian constitution is one although written for the Indian people who speak different Indian languages. Likewise Indian literature is one although written in the different Indian languages because their value systems and consequently value judgements are one. In addition, if there is one particular Indian constitution for all Indians then why not Indian literature? 1. 2 Indian Literary Theory: Indians must study our own tradition first and try to understand its useful theories to enrich literary angle as well as literary creations. We should also study the western or foreign literary criticism and try to accept whatever is useful as per our culture pattern. Chapter II Nativism: Indian Critical Discourse In this chapter an attempt has been made to study, analyze and assess the origin and development of Indian Nativism in literature. 2. Towards Nativistic Literary Theory: i)A number of approaches to the study of Indian Literature are in vogue today – the Marxist, the feminist, the Orientalist, the Postcolonial, the subaltern, to mention a few. Their common drawback is their inability to see that the theory of the nativism is the key to this thought. The basic insight of the theory of nativism is simple enough. Nativism is nothing but asserting one’s own native culture. At the same time it tries to augment the tradition and change it into current coin and makes it acceptable to the present age. However, innovation requires the adoption of western ideas but one should adopt them only on his own terms, on condition that they could be integrated within an Indian intellectual framework. ii)One of the consequences of this adoption of western literary theories was the emergence of modern Indian Literary theory. But one should be aware of the fact that the contact with the west produced two distinct genre of literary theory. One is literary theory in India and the other is Indian Literary theory. What distinguishes the two is their respective intellectual framework. Literary theory in India does not have an Indian intellectual framework. It is primarily a body of western literary theory to be applicable to India. Some Indians adopted them together with their western intellectual framework. The Indian Marxists, Neo-Marxists and subaltern theoreticians were (and still are) the skilled practioners of this genre of literary theory. They used (and still use) the western intellectual framework depending on convenience, but not an Indian framework, in their attempt to modernize Indian literary theory. iii)Indian literary theory by contrast is a body of ideas that includes Indian ideas as well as select nativised Western ideas, both set in a recognizably Indian intellectual framework. Aanand Coomarswamy, Rabindranath Tagore, Sri Aurobindo, among others produced literary theory of this sort. But Bhalchandra Nemade is the most prominent theorist and his prominence is due to his theory of Nativism. He is not afraid of adopting certain Western ideas (i. e. Ralf Linton’s Nativistic Movements from Anthoropology) if he feels that their adoption is necessary for India’s innovation. At the same time, he is careful to keep intact the genius of our civilization. What he wants to keep intact is what is truly original to the Indian way of thinking. And the theory of Nativism certainly is part of it. iv)At present, one finds an unusual proliferation of Indian practical criticism without the necessary native theory of literature. The attempts to westernize or to Sanskritize Indian literary theory into a single system also proved to be inadequate. There is a great problem, which needs to be looked into in order to understand the precise nature of the crisis in Indian criticism. That problem relates neither to the sanskritic tradition of poetics nor to western literary thought. It relates to literary theory in the modern Indian languages. v)In order to evolve a native literary theory based on our national genius, culture and traditions, Bhalachandra Nemade, a poet-Novelist critic, advanced the positive term ‘Nativism’ to start a nationwide literary movement emphasizing India’s many regional languages and cultures, a movement just now being widely recognized and challenged. The concept of Nativism has its affinities with the idealogy expounded by two Mahatmas: Phule and Gandhi, both posed danger to the greater Anglo-Sanskritic tradition by introducing a different system of moral concern which emphasizes truth and threatened to alter the basic characteristics of Indian Society by making its cultural periphery its center. Nemade, successfully, advanced the term nativism, shaped by decentralized impulse rather than centralized one and advocated indomitable literary values : tradition, Indian modernity, new morality, verbal action, truth, language of the people and nativisation. vi)Nativism in Indian literature is not anti-migrant like American Nativism because it is not form of ethnic identity that seeks to exclude those who are not members of the local or indigenous ethnic groups from residing and/or working in a territory because they are not native to the country or region. But Nativism is reactionary and progressive form of indigenism whose agenda can be summed up as an urge for cultural self respect and autonomy. It is nothing but the freeing of Indian literature from alien models and creating the opportunity to make it stand on its own. vii)Nativism is not atavism; those who have a hankering to go back into the ancestral past are called atavistic. Shivsena and Maharashtra Navnirman Sena are atavistic because of their chauvinistic and outdated views. viii)Thus, nativism is a value term. It stands for the writer’s clarity of vision about his place in his society and culture; it stands for mature understanding of things in their proper perspective; and it stands for the writer’s sense of responsibility as an adult to forge in the smithy of his soul the uncreated conscience of his race. ix) Hence, the term nativism needs to be exhibited in the glossary of literary terms as well as in all the Standard English dictionaries. Chapter III Indian Nativistic Literary Values Therefore, in this chapter an attempt has been made to discuss Indian Nativistic Literary values. 3. Nativistic Literary Values: i) Tradition: Nativism locates non-vedic and oral tradition as the most significant creative upsurge of the Indian mind not only for the merit of ideas and insights it can offer but for its place in the process of acquiring Indian sensibility. Nemade is the first important literary critic to introduce nativism which has the context of a living desi (native) tradition inherited from the Satyashodhak (seekers of truth) movement started by Phule. Each nation has its unique culture and civilization, which may be called its soul; hence we should cultivate the habit of looking within and be proud of our Indian culture and institutions in the right spirit. Consequently, we must rule out the colonial and brahmnical literary canons as being the only authentic literature. ii) Indian Modernity: Indian modernity is a culture specific phase of history. In India modernism came to be recognized as synonymous to westernization, hence it is not only great insult to India but also betrays gross ignorance of sociological science. Modernity cannot and should not be transplanted; it must be shaped according to past traditions and present circumstances. We should create our own modernity that suits our ancient heritage and have Indian growth. The real strength of Indian modernity will be tried on our indomitable desi (native) values. Any attempt to be different from the western models which is a sign of originality also may lead to a new native tradition. iii) New Morality: Nemade’s dichotomy : old and new morality, being purely sociological, is a paradigm of Phule’s distinction between true and false morality as expounded in The Universal Religion of Truth. Nemade advanced a modern literary value : New Morality, to set a very high premium on the morality of the writer. Nemade believes that the existence of the novelist implies community and his group consciousness. The writer has to employ his own scale of values, which are based on the original social values. Since literature is an art form the writer must imply a plane, a condition that goes beyond social values. True morality, for Gandhi – New morality for Nemade – consists not in following the beaten track, but in finding out the true path for ourselves and fearlessly following it. iv) Verbal Action: Indian nativism articulates itself gradually through reason. A nativist selects the theme as a verbal action with a specific moral angle in the context of the multi-faceted relation between the individual and the community. And in keeping with the action oriented theme, he organizes the novel through the medium of language. The novel becomes, then, the vehicle of thought. v) Truth: Nativism shows a strong inclination towards realism and social reality, which has been inherited from Jotirao Phule’s The Universal Religion of Truth ; from his writing we can discern quite clearly that he equates truth with reality. Truth has certain inevitable and determinable consequences for nativistic literary theory that it affords to judge literature in terms of its relationship to the world rather than in terms of inherent aesthetic criteria. At the heart of nativism lies a commitment to socialist humanism. Truth as a form of Indian social reality is not a simplistic as the western idea but it has Indian social ramifications from Buddha to Gandhi, hence nativism outwardly follows the Sartreian concept of freedom but inwardly emphasizes the Gandhian concept of absolute and relative truth which lies in the acceptance of the need for a corrective process of experimentation with our own experience. Nativism emphasizes Indian hungers : equality, modernity and spirituality, as absolute as well as relative truth. vi) Languge of the people: Nativism emphasizes the language of the people in the production of culture and priviledges the language and culture of the common folk as opposed to that of the elites, hence Buddha preferred Pali, Mahaveera Ardhamagadhi, Basaveshwara Kannada, Dnyaneshwara and Chakradhara Marathi and so on. Nemade’s nativistic anti-English attitude is Gandhian, which draws our attention to the central literary process in the Indian languages which are deeply rooted in the life of the people with the tradition of two thousand years. vii) Nativisation: Nativism does not mean to suggest that we should be blind to the experience of other nations and develop a kind of narrow nationalism; but it expects that the borrowed elements should be thoughtfully chosen and some of them should be properly nativised. The texture of a vibrant society is strengthened by nativization of abstract and concrete influences impinging from outside. In short, if we believe that nativisation is a value system explicit in theory and practice of Indian literature we should initiate a process of critical reconsideration of our existing culture material and practice it with confidence. Chapter – IV Nativism in Indian Literature An attempt has been made in the earlier chapters to give a detailed survey of Nativism in Marathi Literature and hints for certain comparative studies, particularly, with reference to the nativistic literary values. This work is one of the first attempts towards the creation of a Nativistic model for the study of Indian Literatures – their interrelations and independence, their proximities and distances, their differences in quality and quantity. This study will develop a model of multilingual, multi-literature history of Indian Literature. The efficacy of this model will be examined in future not only by the votaries of multi language literatures but also by the historians of literary complexes, particularly in multi lingual countries. In this chapter, the study focuses its inquires into Nativism in Indian literature in the selected Indian languages. The period covered in the present study is much longer : since 1960 upto the date i. e. nearly 47 years; and the literatures in the following languages approved by Sahitya Akademi have been considered for the purpose : |1 |Assamese |12 |Manipuri | |2 |Bengali |13 |Marathi | |3 |Bodo |14 |Nepali | |4 |Dogri |15 |Oriya | |5 |Gujarati |16 |Punjabi | |6 |Hindi |17 |Rajasthani | |7 |Kannada |18 |Santhali | |8 |Kashmiri |19 |Sindhi | |9 |Konkani |20 |Tamil | |10 |Maithili |21 |Telugu | |11 |Malayalam |22 |Urdu | Research skills, methods & methodology In the present study I have practiced the said skill set, extensively. Alongwith these research skills, I have used the following research methods : 1) Textual analysis 2) Discourse analysis 3) Questionnaire method. 4) Interview 5) ICT based method. 6) Creative writing as a research method. 7) Quantitative method Moreover the methods have been informed by background research into the context of the cultural artifact under scrutiny, the context of its production, its content and its consumption. In this process I have consulted, mainly, original sources for the purpose. Lastly the methods are relied on Nativistic perspective or methodology. Thus, in the light of nativistic theory, a study of nativism has been carried out in the subsequent sections and chapters. In the present study, within research specific contexts, interview data and questionnaire has been treated both as resource and as topic but where to put the emphasis depends on the individual research context. In the present study an attempt will be made to identify whether the concept of Nativism like all other similar artifact is valid for all Indian literatures in their respected languages. 4. Nativism in Indian literature: Outcome of the Study of Questionnaire and Interviews: i)Indian literature, though written in many languages, it has been observed that different regional literatures, i.e. Bhasha literatures, cherish and nourish nativism in different degrees. These literatures display a firmer hold on nativism; and all these literatures though not entirely free from the lures of literary modernism, present greater number of literary works with a splendid awareness of native tradition. ii)The strains of nativism are seen in all the Indian languages and literatures but they do not form the mainstream. However, Nativism has become a dynamic counter-literary movement in Indian Literature. After 1960s, many of the better literary works in Indian literature came from Nativistic writers. iii) As can be expected, Nativism suffered apathy and neglect of the literary establishments as well as stiff opposition from the established elite writers because Nativistic theory is the very reverse of elitist. Elitist represents particular sort of cultural breeding, Anglo-Brahmin in particular. When new kinds of students entered in higher education from supposedly uncultivated backgrounds, Nativistic theory helped them to emancipate literary works from the strangehold of a civilized sensibility. Consequently, Nativism expected literature itself to be an ordinary kind of language instantly available to everyone. Thus, Nativistic theory is shaped by a democratic impulse. As a result, the major literarya movements (currents) have been a part of the Nativistic movements. They are : Dalit, Gramin (rural), Aadivasi (tribal), feminist, muslim and so on. iv)One of the most important developments in Indian literature since 1960s in all the languages has perhaps been the breakdown of the colonial voice, a unifying concern that despite its varieties of articulation characterized the  literature that just preceded the 1960s. v)All the languages had certain father figures represented by specific concerns, conventions and forms characterized by Nativism. vi)The writers, in all the languages, were well aware of the indigenous traditions that were rich in situations, characters, symbols, motifs and archetypes that could well serve as a sourse of metaphors for the conflicts of modern life. vii)These writers raised basic theoretical questions, examined paradigm – shifts and interrogated the set canons. viii)Indian literature, in all the languages, deals with: a)impact of colonialism, b)the legacy of Indian literatute in the post colonial context, c)the continuities and discontinuities of colonial and post colonial Indian literature, d)the possible means of decolonization, e)modernism as a cultural pastiche, f)formal innovations intone with the Nativistic concerns and contents, g)development of Dalit literature and poetics of its own: subaltern literary theory, As a direct example of nativistic line of criticism, we have observed Nativism as a critical theory only in two languages : Kannada and Gujarati. Therefore, in this section, an attempt has been made to evaluate Nativism as a critical theory in Kannada and Gujarati literature. Chapter V Nativistic Readings: The present chapter aims to provide practical criticism vis-a-vis Nativism in Indian literature. It also provides a basic introduction to the Nativistic critical-interpretive perspective that a reader beginning a serious study may bring to bear on literature. This chapter simply demonstrates Nativism as a critical tool, what we call approach, hence it is suggestive rather than exhaustive. Its not definitive but it can suggest the possibilities in literature and literary criticism. Chapter – VI Nativistic Pedagogic Practices: In this chapter our aim has been to present an objective and comprehensive picture of a nativistic approach in teaching literature. Here, we have attempted to establish links between the nativistic approach and teaching methods. We have avoided personal evaluation, preferring to let the method speak for itself and allow readers to make their own appraisals. This study is not intended to popularize or promote nativistic approach only, nor is it an attempt to train teachers in the use of the methods described because teaching literature, as Elaine Showalter said, is not brain surgery, no one will die if we make a mistake about Dryden (2003:IX). Rather, it is designed to give the teacher an introduction to less commonly used method and set of literary canons by which to critically read, observe, analyse and question any literary work of art. Chapter VII Conclusions: Challenges: Ganesh Devi (1997:13) warns that Desivad in literary criticism must carefully guard itself against becoming a militant and closed ideology. It must bring to its practitioners a sense of self-discipline and self-search. Since the world has been shrinking as cultural space and since the exchanges between cultures have increased, Indian literary critics should think of the intellectual traffic between the West and India which has been becoming increasingly unilateral. It should be multi-lateral in the following ways : i) In India we have an ancient wisdom alongwith a stream of knowledge that has flown from the west. The confrontation between these two has brought both illumination as well as a sense of bewilderment. What is now needed is a methodology to disseminate this new wisdom. The exploration of new methodologies is the aim of all the research activities that is being carried out in this project. ii) We have to grasp the awareness that springs out of the harmony and confrontation of the sciences and the arts, the classical and the folk, the indigenous and the extraneous, the occidental and the oriental and the great and the little traditions. iii) We must also strive to express this awareness in Indian languages, as it is only such awareness which finds expression in one’s own language that is useful. iv) Translation, explication, interpretation and criticism are some of the ways in which the new awarensss could be created. v)It is a challenge for the writers to make use of the native resources and adopt them for the expression of modern consciousness. vi)The use of nativistic theory requires re-interpretation for the present cultural movement. vii)John Oliver Perry (2000:29) argues that Criticism of literary texts and even non-literary ones rarely nowadays limits its purview to purely verbal material, i. e. , written or oral tests, but extends its concerns to and from issues, places, perspectives in the wider world. So criticis in India is not merely from or for India, and it is not necessarily directly about India. But it is always at least implicityly a criticism of India. To that extent it contributes beyond the literary scene to the capacity of Indians to think about themselves, their culture and society, their future as well as their past. According to Perry (2000:45) Nativism supports regional culture rather than merely attacks the widening use and power of Indian English or of globalization. So, Nativism would seem to be potentially a prime movement opposing hegemonization and/or homogenization of India’s multicultural diversity. viii)The greatest impediment for Nativism is the problems that come of being, or being accused ‘of being, narrowly provincial, and traditional. But the diversity among regional writers is not found, in Indian context; regarding nativistic attitude. However, Nativism is not susceptible to national organization, but it sometimes ijis allied or confused with those political forces seeking not merely to loosen the bounds of the federal central government to the different states (usually organized within regional language boundries) but also to contain or restratin nationalism itself, which suggests a direct assault on the highly influential Hindutva movement (Perry, 2000:46). Nativism and globalization: Globalization, in literature, is appreciating the variety of desi (native) contents, themes, techniques, styles, literariness etc. of different regions, countries in their individual contexts. An open minded appreciation of a literary work as it is, in its own context, is what is expected in true globalization. The global literary theory can only be shaped by a decentralized impulse rather than a centralized one. This is what is the most positive way to emancipate literary works from the strangehold of a narrow nationalism and throw them open to a kind of analysis in which anyone could participate. The texture of a vibrant society, literature and culture could be strengthened by the multicultural participation and appreciation. It has been argued that the books can be exportable-importable commodities, not the literary values. Each nation has its unique culture and civilization, which may be called its soul. However, it does not mean that we should be blind to the experiences of the other nations and develop a kind of narrow nationalism; but it expects that the borrowed elements should be thoughtfully chosen and some of them should be properly nativised. In other words, globalization, in literature, is nativisation and vice-versa. Therefore, instead of talking glibly of internationalism and scoffing at nativism one should be in a position to decide: 1. which foreign elements need to be imported or borrowed and nativised, and 2. which native elements need to be exported or introduced and globalized. As a direct example of nativistic line of criticism we may look at the western critical concepts : modernism, post-modernism, realism, existentialism, Marxism, structuralism, deconstructionalism, feminism etc. which have been mechanically applied to Indian situation. These concepts could have been nativised after synthesis between these two worlds. Consider, for instance, feminism. In fact feminism is a global and revolutionally idealogy. However, there is an English, American, French and/or Black feminism, still it is global. Then why can there not be an Indian feminism. The Black women unite together under the banner of womanism which denies even the vocabulary of the white race. It was this non-vedik tradition pleaded for equal and common human rights for women and men. It may therefore be assumed that India is culturally mature enough to manipulate the new ideas to its advantage. The Indian feminism could be strengthened by the nativisation of French, English, American and/or Black Feminism. The process of nativisation makes us aware of the fact that our native elements must be exported or introduced and globalised. This is not simply give-and-take policy or export-import market logic if looked into the matter of book industry, leaving aside the literary values Nativism does believe that globalization is a value system in Indian Literature, hence need to export and globalize Indian creative and critical literature in order to stop the unilateral intellectual traffic and encourage the multilateral traffic between India and the rest of the world. Thus, one can follow nativisation and globalization, Globalizing Indian literature is easily possible only through global language, and without doubt, the Indians must accept that English is the world’s first truly global language. Therefore, the only way to globalize Indian literature in general, and nativism in particular, would be to translate into English. Thus, from the outset, Gandhi’s mission was global, hence preferred translations and like Gandhi, Nemade, the father of Indian Nativism, recommends a well-planned programme of translations from the regional languages into English and vice-versa. English education has made us all mental translators in varius measures of efficiency.

Your role is to evaluate the significant progress and barriers to achieving one of these pillars. Based on iatas four pillar strategy The WritePass Journal

Your role is to evaluate the significant progress and barriers to achieving one of these pillars. Based on iatas four pillar strategy Abstract Your role is to evaluate the significant progress and barriers to achieving one of these pillars. Based on iatas four pillar strategy by 1.4%, but this could be largely attributed to the 2.7% capacity increase, when combined with efficiency savings. The purpose of this paper is to look at the pillars very briefly, before focusing on one of these pillars and considering the impact that this has had on the aviation industry. Consideration will be given to the pillar under analysis and, through the use of a PESTLE analysis, the impact on the industry will then be looked at with a view to identifying how this can be improved for all parties, in the future. As part of the agenda for change, four pillars were identified that needed to be targeted in the long run. These were technology, operations, infrastructure and economic measures. For the purposes of the analysis here, the economic measures will be looked at in conjunction with understanding the challenges faced by the aviation industry, in order to meet with these economic measures, but also to retain a commercially viable offering, in keeping with the pressures on the economy, as a whole. The other measures such as infrastructure, technology and operations will all have a direct impact on the industry, for example, the governments are required to consider the better approach to structuring the aviation industry, so that it is easier to create efficiencies. This could include the relocation of airports, or the storage associated with commercial airlines, so as to reduce the amount of trade required to these sites. For some companies, this presents a real opportunity, as they are able to gain access to new routes and increased efficiencies, but for others, it may be a challenge when it comes to redirecting routes or being able to maintain its budget approach, by virtue of the airport routes (nternational Civil Aviation Organisation 2004). The issue here, however, is in relation to the economic measures and restrictions that are placed on the industry. This is recognised as being an approach that may be necessary as a result of a failure in one of the three other pillars. The economic measures are therefore seen as measures of last resort, where it is necessary for the industry to put in place restrictions that are operable across the entire industry and create a co-ordinated approach that is cost effective (Hartzell   2006). This would mean that airlines would only be accountable once, but would be required to comply with these central standards. PESTLE Analysis (Political Economic, Social, Technological, Environmental and Legal) In order to consider this pillar further, as well as the potential barriers to its implementation, a PESTLE analysis of the industry will be undertaken, with specific reference to the challenges now being presented as a result of the economic measures. This will offer a real understanding of the reasons why the measures might fail. This will ultimately then allow for possible solutions to be ascertained and put forward for the future. Political There is a great deal of political pressure on the aviation industry to conform (and be seen to conform) with these international requirements. Individual companies within the aviation industry are required to ensure that they keep records, make efforts to comply and are able to accurately state their position and plans to reduce their environmental impact (TE/CAN-Europe 2006). Governments, as they have signed up to the agreement, are now also putting in place their own requirements for those within the aviation industry, such as the need to report on CO2 emissions and their carbon footprints, as part of their annual report, again placing political pressures on the company itself. Furthermore, the political pressure on the government in question is reflected in the need for the overall structure to change. As part of this, however, there are incentives being offered including grants to purchase new more efficient aircrafts and the ability to gain rewards for those organisations that are particularly efficient environmentally. Despite this, there is no one overall coherent situation which presents a real challenge for the airline industry, in terms of planning for the future (Jowett,2005). Economic The airline industry is facing a substantial economic challenge, aside from that attached to the four pillars of climate change. With more families facing financial pressures, there is a likely reduction in the amount of travel for leisure purposes and an increasing desire for families to consider cheaper alternatives, or at least to look for cheaper options, such as budget airlines or less popular routes. Alongside this, there have been challenges to the bottom line, due to increasing fuel costs and the threat of fines from the Environment Agency, if they are unable to comply with carbon emission limits. Furthermore, other governmental requirements have been placed on the industry in relation to the need to have additional security and whilst this is not directly limited to the environmental measures, it is another indication of the way in which the government is impacting and restricting the economic freedom of the industry (The Observer 2005). Social Families are becoming considerably more widespread, with regular foreign holidays becoming increasingly popular. This and an increasing global approach to the sale of goods and products also increase the demand for cost effective transport. This is potentially in direct conflict with the demands being placed on organisations to ensure that they comply with environmental standards. On the whole, however, it is suggested that the public in general will support the agenda of increasing the interest in environmental impact, thus providing an opportunity for companies to use this as a selling point to the public, particularly if they exceed the standards being set (Lee 2004) . Technological This is a pillar in itself, showing a recognition that technology provides real opportunities within the airline industry, both to create overall efficiencies, but also to deal with the environmental concerns that arise currently. The technology force is seen to be two fold. Technology can be used to create efficiencies, for example, to plan routes and to determine the most appropriate way of providing the end service (The Guardian 2006). Automation and factors such as checking in passengers all offer efficiency saving options, but the main issue here is that technology allows for issues such as carbon emissions to be monitored more actively and this can then be used to manage the progress of a company and as a means of looking for improvements for the future (Graham 2000). Environmental The very essence of the issues being considered here is the increasing demands being placed on all industries to consider the environmental impact that they are having, both locally and globally. The airline industry is a particularly vast, due to the heavy environmental impact that it has, on a global level, and as such it is then necessary to comply with the standards agreed by the various different governments, during the recent IATA conference (Owen and Lee 2006). Having an enforced standard is therefore going to place a burden on the airline industries, although also potentially offers opportunities, as the governments look at ways of creating incentives to match the targets being placed on the industry to improve its position and also to use this as a means of gaining a good PR story and being seen to be environmentally conscious. Legal Legal requirements relating to environmental performance are becoming increasingly stringent, in the UK, with the government now looking to enforce certain behaviours on the industry. Other areas of legal scrutiny are also increasing the pressure on the industry; however, for the purposes of this analysis, it is noted that the main concern is the legal requirement on companies to report their status on their environmental capability and also to ensure that they remain aware of the future demands, so that investment can be made, as and when, rather than being a substantial financial burden, at a point in the future (Green Skies Alliances 2006). Any failures in this area could result in costly and time consuming legal battles and may ultimately result in the fining of the company by agencies such as the Environment Agency.   Barriers and Possible Solutions By looking at the issues above and the focus that is now being shown by the IATA on economic measures, as well as the impact that this is having on the airline industry, as a whole, there are some obvious barriers to these measures being successful. Firstly, there is the need to identify that, whilst there has been a co-operative approach to the climate change agenda, there is no one coherent system in place. This creates difficulties for both individual governments when it comes to creating a set of rules and regulations that are compliant with the overall standards, but are also relevant to the individual country. A potential solution to this barrier would be the need to offer greater flexibility to the individual jurisdictions to aim towards the overall goals, but without being too prescriptive in their approach (Trucost   2004). Secondly, a real barrier that is being faced is the fact that the airline industry is facing a variety of challenges, as it currently stands and therefore adding pressures to this is not going to work well with the industry, in terms of gaining acceptance. It is suggested, therefore, that although there need to be fines and restrictions put in place, a greater emphasis also needs to be put on the incentives and encouragement of the airline industry to behave in a certain way; for example, by allowing those companies which exceed their standards to gain a financial benefit, or by offering grants when the companies are considering making environmentally friendly improvements (Sewill 2003). Finally, it is suggested that one of the man barriers is that companies simply do not see a benefit being derived and therefore environmental restrictions are seen as being very negative to their current bottom line. A way of combating this would therefore be to assist companies in deriving a benefit from these restrictions; for example, by offering a grading that the company can then publicise and use as part of its marketing. The consumer public, as a whole, supports the idea of becoming more environmentally friendly and, as such, a method whereby the airline industry can gain a positive branding from complying with standards will be a way of offering an incentive and gaining more positive support, rather than being viewed as something that simply must be complied with. References Graham A (2000) Demand for leisure travel and limits to growth. Journal of Air Transport Management 6, pp109–118. Green Skies Alliance (10/7/06) Leaked Government report sets out alarming growth in air travel emissions. Pressrelease. Hartzell J (Aug 2006) Carbon offsets. Internal Paper, Ethical Property Company, Oxford. International Civil Aviation Organisation (Feb 2004) Operational opportunities to minimise fuel use and reduce emissions. ICAO Circular 303-AN/176. International Civil Aviation Organisation (Mar 2006) ATM-related environmental activities.Working paper ALLPIRG/5-WP/21. International Climate Change Taskforce (Jan 2005) Meeting the climate challenge: Recommendations of the International Climate Change Taskforce. IPPR, London. Jowett, K. (Nov 2005) Flights of fancy over aircraft pollution. Article in Transport Times. Lee D (2004) The science of aviation induced climate change. Proceedings of the UK Energy Research Centre, ‘Workable metrics for the EU emissions trading scheme’.Lee D (2006 Owen B and Lee D (Mar 2006) Allocation of international aviation emissions from scheduled air traffic – future cases, 2005–2050 (Report 3). Manchester Metropolitan University Centre for Air Transport and the Environment, Final report to DEFRA Global Atmosphere Division, Sewill B (Feb 2003) The Hidden Cost of Flying, Aviation Environment Federation, London. TE/CAN-Europe (2006) Clearing the air: the myth and reality of aviation and climate change. TE 06/2, Brussels. The Guardian (27/1/06) Passengers abandon northern flights for Virgin’s high-speed west coast tilting Pendolinos. The Guardian (22/2/06) Most Britons willing to pay green taxes to save the environment. Report based on a poll 17–19 Feb 2006. The Observer (26/6/05) Britain backs curb on cheap flights. Report based on a poll 10–12 June 2005. Trucost (Mar 2004) Emissions trading and European Aviation – the effects of incorporating aviation into the EU Emissions Trading Scheme, London

Photography in Sebald essays

Photography in Sebald essays The art of photography is an important element in W.G. Seabald's novel The Emigrants. The use of photographs is an essential source of support for the main theme in the novel which deals with memories. The implementation of the various photographs in the novel show that Sebald does not take his readers imagination for granted. Sebald presents his readers with images, so that they are able to experience his descriptions of certain events first hand. Although many of the photographs seem almost unimportant to the story, they serve the purpose of showing the reader how simple images can awaken unwanted memories. The Emigrants is a novel that gives the impression of reading someone's personal memoirs; the use of photography also contributes to this feeling because it helps to connect fiction with the feeling of actual accounts of history. Firstly, Sebald's use of photographs indicates that he does not take his readers' imaginations for granted, therefore he provides them with pictures in order to make sure that they obtain the proper images that he wants them to. Sebald is not sure that people will remember the descriptions that he has accounted in the novel and feels that if the readers are given visual images, they are more likely to remember what is being said in the novel. There is a line in the novel where the narrator is talking about Ferber's ability to observe and remember faces; the narrator states, "whereas I for my part could never manage to picture those not present at any given moment" (Sebald, 163). Although the photographs are used for much more than simply a visual tactic for memorization, one can see through this quote that Sebald's own insecurities with his memory are part of the reason behind the photographs in the novel. The incorporation of these images are a way for Sebald to make the images accessible to the readers so they do not have trouble picturing them as the narrator does. ...

Just Deserts vs. Just Desserts

Just Deserts vs. Just Desserts Just Deserts vs. Just Desserts Just Deserts vs. Just Desserts By Maeve Maddox The use of the expression â€Å"just deserts† in a recent DWT exercise brought some reader objections. Here are two: She got her just deserts really? â€Å"Desert†Ã‚  like an arid place? Isnt it desserts? You are surely incorrect. The correct form of the expression is â€Å"just desserts.† Many speakers think that people who get what they deserve get dessert, unaware that there’s another noun pronounced like dessert but spelled with one s: desert [deh-ZERT]. Here are three kinds of desert: desert [DEZ-ert] (noun): an arid place desert [deh-ZERT] (verb): to abandon desert [deh-ZERT] (noun): worthiness of recompense Desert [DEZ-ert] in the sense of a wasteland or wilderness came into English by way of French from Latin  desertum, â€Å"thing abandoned.† Desertum is used in the Latin Vulgate version of the Bible to translate the word for â€Å"wilderness.† Dessert [deh-ZERT] in the sense of the last course of a meal is from French  desservir, â€Å"to clear the table,† literally, â€Å"to un-serve.† The dessert comes at the end of the meal when the table has been cleared of everything that went before. Desert [deh-ZERT] in the sense of consequences comes from French  deservir, â€Å"to be worthy to have,† or â€Å"to deserve,† from Latin  deservire, â€Å"to serve well.† One reader explained why she’s reluctant to accept the correct spelling of the expression: My interpretation of â€Å"just desserts† was that â€Å"dessert† was the sweet stuff at the end of a meal†¦cake, ice cream, etc. So â€Å"just desserts† was you got the dessert you deserved, meaning you didn’t get the sweet stuff or you got something less than sweet. The expression â€Å"Just Desserts† is often used deliberately as a marketing pun for the selling of baked goods, but there are plenty of unintentional errors among the examples that come up in a Web search: In the end she turns on him, but also gets her just desserts when the mob’s lawyer finally sees the light. –The Rotarian (magazine). Woman driver gets her just desserts –Video blog A serial Czech  prankster got his just desserts  after pals spooked him with a hilarious specter stunt.  Ã¢â‚¬â€œNY Daily News The error even appears in books from reputable publishers: He should have been pleased that Ralph Standishhad got his just desserts. –A Parliament of Spies, Cassandra Clark, Minotaur 2012, p. 221. Note: The character Standish is a bad man who has been found murdered. Corrected examples: In the end she turns on him, but also gets her just deserts when the mob’s lawyer finally sees the light. Woman driver gets her just deserts A serial Czech  prankster got his just deserts  after pals spooked him with a hilarious specter stunt.   He should have been pleased that Ralph Standishhad got his just deserts. Although the expression is most frequently used to refer to a deserved punishment, it can also refer to a deserved reward. For example the following headline from the Oye! Times (Toronto) uses the expression in a positive sense. [The actor mentioned has been honored with a star on the Hollywood Walk of Fame]: CHRISTOPH WALTZ GETS HIS JUST DESSERTS [sic] Bottom line: Ice cream and chocolate cake are desserts. People who get what’s coming to them get their just  deserts. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)In Search of a 4-Dot EllipsisThe Difference Between "Shade" and "Shadow"

Social Networking Research Paper Example | Topics and Well Written Essays - 2500 words

Social Networking - Research Paper Example Introduction In the recent decades, there has been an increase in the amount of social networking sites (SNSs) on the Internet, which include Friendster, CyWorld and MySpace. These social networking websites have had different intentions, for example LinkedIn.com is widely used for work-related tasks, while others may help in initiating romantic relationships, for instance, Friendster.com. These networking sites may connect people of the same shared interest or to engage a particular social population. While it is claimed that these websites have sought to connect those people, who already are in touch with each other in the real world, there may be instances, when this is not the case (Ellison, Steinfield, Lampe, n.p). Therefore, the intent of these websites has been focused, and not all have lived with their initial aim. Additionally, since such websites have been initiated, they have gained millions of users, whose lives constitute of this interaction. This has led to the emergenc e of different cultural networks (Boyd, Ellison, n.p). The dynamics of this technological advancement are huge, and they have encompassed people from different parts of the world. Hence, before moving onto understanding these changing dynamics, the research paper identifies the definition of these social network sites and the technological features behind it. It moves onto elucidate upon effects of social networking sites (the advantages and disadvantages), focusing broadly on privacy of these networking websites, and discusses the changes that have occurred. a) Definition of Social Network Sites Before moving onto define these websites, it is imperative to discuss the idea behind the use of term â€Å"social network sites†, instead of â€Å"social networking sites†, as Boyd and Ellison discuss in their article. The authors of the particular article use this terminology, because the word ‘network’ emphasizes upon the relationships between users, who know e ach other, while ‘networking’ may result in initiation of friendships among strangers. Moreover, these authors also claim that the aim of computer-mediated communication (CMC) is to help people, who know each other already communicate better (Boyd, Ellison, n.p). Therefore, to put it simply, social network sites, according to Boyd and Ellison, are services on the web, which help the users in creating public-or semi public profiles, within certain restrictions, and connect people of the same shared networks, and also allow its users to view the list of connections, which they, themselves and their connections have made. Although, as mentioned above, the aims of these websites are different, and may target a specific population (Ellison, Steinfield, Lampe, n.p). The aim of these online networking sites remains to maintain social ties that already exist, and also in the formation of new connections. (Ellison, Steinfield, Lampe, n.p). b) Features of SNSs SNSs connect indivi duals into â€Å"latent ties†; people who may have some offline connection (Boyd, Ellison, n.p). While different network sites have different features, generally all websites have profiles, which consist of friend lists, which also are on the same website. Profiles are pages that define an individual, according to Sunden (2003,

Finance - British Petroleum Essay Example | Topics and Well Written Essays - 2000 words

Finance - British Petroleum - Essay Example There were many reasons that affected the BP share prices during beginning of 2011. The issue that had highly impacted the BP share prices was the decision taken by Transocean Ltd after conducting an internal investigation. Transocean Ltd is the world’s largest offshore drilling contractor whom the BP had contract with. They provide the most versatile fleet of mobile offshore drilling machineries to assist customers find and utilise efficiently oil and natural gas reserves. Transocean Ltd announced on June 22, 2011 the release of an internal investigation report illustrating the reasons behind the explosion on the Deepwater Horizon rig on April 20, 2010. Transocean operated and owned the Deepwater Horizon rig that was drilling on the oil well in the Gulf of Mexico and their report had an impact on the BP prices the following weeks. In the opinion of Transocean, HP was to be held accountable for the disaster at the rigs as HP was controlling the drilling process at the oil well . The report explains that some of the inaccurate decisions made by HP resulted in the massive explosion on the oil well. According to the findings of the report the reason behind the explosion was the preparing a wrong design of the well, which was carried out by BP, together with an ineffective cement program. The guardian reports this; â€Å"the explosion and the oil spill was the result of a succession of well design, construction, and temporary abandonment decisions that compromised the integrity of the well and compounded the risk of its failure; the Swiss firm, Transocean Ltd, also said that many of the decisions were made by well owner BP in the two weeks before the incident† (The Guardian, 2011). Lacombe (2011) said that the report of Transocean can affect the BP share prices as it indicated that the decisions of BP included narrowing of the geological window in order to keep the drilling safe. Moreover, at the end of the week the BP share prices had declined to arou nd 437.15p (Yahoo Finance, 2011). However, after the sudden decline in the BP share price due to the Transocean report, the company was seen prospering in the market. Weatherford International was the first contractor whom the British Petroleum had been in association with at the Macondo oil well, and the business association continued for quite a long time. And when the financial management of the Weatherford International had taken the decision to clear all the settlement claims with the British Petroleum, the decision created a great effect on the PB share prices. In fact, Weatherford International was the first contractor whom the company was intending to make settlement with, and it was of great significance as the settlement process was moving forward and would potentially create a positive effect on BP share prices. Moreover, the financial management of the company decided to clear all its association at the Macondo oil well which has been the prime target at the oil spill at the Gulf of Mexico during last year. As Lacombe (2011), points out, when the good news about the Weatherford International’s settlement with British Petroleum at Macondo oil well was spread around, the BP share prices increased by 16.1p and was closed at 445.7p. Apart form these, Mitsui of Japan, one of the minority partners of the BP Company at the oil well, also made the decision to settle its claims with the company soon after the Weatherford I

Hypertension Case Study Example | Topics and Well Written Essays - 1500 words

Hypertension - Case Study Example It is usually called the silent killer because it does not present any symptoms until it reaches a serious and life-threatening stage (Microsoft Encarta Encyclopedia, 2003). The Joint National Committee on Prevention, Detection, Evaluation, and Treatment if High Blood Pressure has identified the classification of hypertension in adults older than 18 years are prehypertension, if systolic pressure is 120-139 mmHg and diastolic pressure is 80-89 mmHg; stage 1 hypertension is systolic pressure ranges 140-159 mmHg and diastolic pressure ranges 90-99 mmHg; and stage 2 hypertension if systolic pressure is 160 mmHg or more and diastolic pressure is 100 mmHg or higher (Bickley & Szilagyi, 2009). Essential or idiopathic hypertension is the term given to high blood pressures with no identifiable causes (Microsoft Encarta Encyclopedia, 2003). Hypertension has been also categorized in two classes. Primary hypertension happens when the sympathetic nervous system as well as the renin-angiotensin-a ldosterone system is hyperactive thereby causing vasoconstriction and endothelial dysfunction, its mechanism however is still not known. Secondary hypertension on the other hand is caused by high intake with estrogen therapy, polycystic kidney disease, renal artery vasoconstriction, primary hyperaldosteronism, Cushing’s disease, hyperthyroidism, and pheochromocytoma (Woods, 2006). Individuals having a family history of hypertension and cardiovascular diseases are at greater risk of developing heart-related illnesses. Also included in the high risk group are those who are smoking cigarettes, living a sedentary lifestyle, or having a body mass index of 30 kg/m2 or more. Furthermore, patients with past medical history of dyslipidemia, diabetes mellitus, or presence of albumin in the urine are more predisposed to developing hypertension and heart diseases. Regarding to age, males older than 55 years and females older than 65 years and postmenopausal are at greater risk of acquiri ng hypertensive and cardiovascular diseases. In addition, individuals who are regularly taking non-steroidal anti-inflammatory drugs or women who are taking estrogen-containing contraceptives are also more predisposed to acquiring heart diseases (Woods, 2006). The survey on monitoring prevalence rate of cardiovascular diseases by the World Health Organization was conducted to 22 countries. Conclusions based on the data gathered are as follows: Hypertension prevalence is high in all countries with a scope of 20% to nearly 50%. Generally, industrialized countries have a greater prevalence than United States, excluding Canada, (Wolf-Maier, 2003). In one country, higher prevalence rate is observed in the urban areas than in rural areas (Gupta, 2004; Ibrahim, 1996, Ragoobirsingh, et. al., 2002). On the whole, the worldwide burden of hypertensive disease in 2000 was approximated to be 972 million individuals or 26.4% of the adult population; 333 million are in developed countries and 639 million are in developing countries. By the year 2025, approximately 1.56 billion persons will be afflicted with hypertension, a projection of 60% from year 2000 (Kearney, 2005).Several studies were also conducted according to age and race and it was found out that the frequency of hypertension is high in the United States, increases with age, and is greater in African Americans than in whites (Hajjar, 2006). The incidence and susceptibility to complications brought about by

Management of Change Essay Example | Topics and Well Written Essays - 4000 words - 1

Management of Change - Essay Example Even though change is necessary for organization to achieve set targets employees do not necessarily embrace these changes, as they want to stick to the workplace rituals and habits developed over a period. Considering that change within the organization must be reflected in the values, norms and habits of human resource within the organization, this report presents the recent change in my own organization called Yadlink Solutions Company. For the purpose of this report, I will use an organization Yadlink Solutions as the main reference in the case study. Yadlink Solutions is a company that operates print newspaper businesses and an online business directory services in United Arab Emirates. The operations of the organization are made possible through the establishment of sales branches in various locations around the UAE with employees being over 1000. The organization was in 2007 to provide a range of services to its customers especially in the age of information technology development where services such as online news and magazine for a search engine, email services, maps, news, stock market updates, and coffee shop services, update on traffic, real estate contents, weather forecasts and web-based recruitment. These services have been offered based on the organization’s strategic positioning to take advantage of the continued shift in information consumption with many people choosing digital forms of source s of information instead of printed newspapers and magazines. Therefore, it became necessary that businesses in the area of mass communicating move from reliance on sales generated from print media to embracing the digital age. The change in Yadlink was necessitated by the need to introduce a culture, values and structure that have been aligned to meet the strategic growth goals that would further improve the market share

Ethical Breakdown and Leadership Essay Example | Topics and Well Written Essays - 500 words

Ethical Breakdown and Leadership - Essay Example Although the vice has changed dramatically in the past decade, consider the past infamous Ford Pinto case which was produced during the 1970s. The car brand became disreputable for its tendency to leak fuel and explode into flames. Many deaths and injuries were recorded due to the manufacturing faults before they were recalled to correct the hitch. Investigations revealed that due to competition from Volkswagen, and other manufacturers the production of the cars was rushed, although the engineers noticed the mishaps during the reproduction crash tests, they went on with the production (Bazerman & Tenbrunsel, 2011). The main reason for the leaders of Ford to go on with the production is mere greed rather than a marketing decision which was highly unethical. US Secretary of Defense Chuck Hagel recently commented on the unethical behavior of the military, after it emerged that 30 officers of the US navy cheated on an exam for nuclear reactor instructors. The test in question is expected to gauge knack by launch officers in handling â€Å"emergency war orders†. The Pentagon describes the scandal as an ethical issue, although others may view it differently. Others may see the problem as more of a cultural problem (Ortiz, 2014). Personally, the breakdown mainly occurs due to the high standards that have been put by the system for the officers to achieve. The pressure to get good grades and a zero tolerance for wrong answers can be one of the reasons that the officers decided to cheat during exams. The failure by the authorities to notice the breakdown also raises some questions about their leadership abilities (Ortiz, 2014). This is due to the fact that it took one sailor who saw this as unethical to report the matter to the seniors.

Management of Change Essay Example | Topics and Well Written Essays - 4000 words - 1

Management of Change - Essay Example Even though change is necessary for organization to achieve set targets employees do not necessarily embrace these changes, as they want to stick to the workplace rituals and habits developed over a period. Considering that change within the organization must be reflected in the values, norms and habits of human resource within the organization, this report presents the recent change in my own organization called Yadlink Solutions Company. For the purpose of this report, I will use an organization Yadlink Solutions as the main reference in the case study. Yadlink Solutions is a company that operates print newspaper businesses and an online business directory services in United Arab Emirates. The operations of the organization are made possible through the establishment of sales branches in various locations around the UAE with employees being over 1000. The organization was in 2007 to provide a range of services to its customers especially in the age of information technology development where services such as online news and magazine for a search engine, email services, maps, news, stock market updates, and coffee shop services, update on traffic, real estate contents, weather forecasts and web-based recruitment. These services have been offered based on the organization’s strategic positioning to take advantage of the continued shift in information consumption with many people choosing digital forms of source s of information instead of printed newspapers and magazines. Therefore, it became necessary that businesses in the area of mass communicating move from reliance on sales generated from print media to embracing the digital age. The change in Yadlink was necessitated by the need to introduce a culture, values and structure that have been aligned to meet the strategic growth goals that would further improve the market share

Entrepreneurship and Enterprise Creation Essay Example | Topics and Well Written Essays - 2500 words

Entrepreneurship and Enterprise Creation - Essay Example This essay will critical evaluate the entrepreneur and enterprise activities to demonstrate a thorough and practical understanding of the entrepreneurial process. Lacey, born in 1968 in London, had a passion for business from a young age. At an early age, Lacey had a dream to run a business and help companies in all industries to recruit the best personnel required (Phillips and Gully, 2012). Before entrepreneurship, Lacey worked as a business develop manager in Techpartners International Company and INS for five years, and as a sales account manager in Sysdeco UK Limited for five years (Lacey, 2015). With a wealth of experience in IT sales and networking, Lacey can handle almost any challenge posed by the sales and recruitment sectors. Like all businesspeople, Lacey has experienced the ups and downs of entrepreneurship and understands the demands of entrepreneurship. Fortunately, Lacey has very understanding parents who saw such actions as part of an education and did not interfere with the expression of ideas. Together with the business partner, Darren Rosenfeld, the ambitious men started Next Ventures from 2001 and have overcome many chall enges to make it success today (Hemingway, 2013). Lacey’s story is an example of what most entrepreneurs go through when starting entrepreneurship. There are many decisions to make, which are also accompanied by a degree of uncertainty that puts most businesspeople in a dilemma. Some of the main challenges Lacey faced included branding and marketing, delegation, and health and safety (Horn, 2013). Marketing was especially challenging because it was very difficult to convince individuals and organisations that it was worth a try (Solberg, 2013). Based on own experience, Lacey recommends that prospective entrepreneurs join hands with other like-minded individuals to actualise goals and objectives. One can even engage in entrepreneurship as a part-time venture instead of putting all efforts into one business. People

What is Ailey’s typical dance-music relationship Essay Example for Free

What is Ailey’s typical dance-music relationship Essay Name two dance techniques (created by other choreographers) which are fundamental in Ailey’s choreographic style. What is the chief choreographic device used by Alvin Ailey in Revelations? Hermit songs was created by Alvin Ailey after Revelations. It was a solo for Ailey based on 8th-13th century poems by Irish monks. What year was it created? What dance was created in 1958 and was the debut programme of Alvin Ailey American Dance Theatre. Jazz and African American dance forms were a huge influence on Alvin Ailey. Talley Beatty, Fred Astaire, Gene Kelly and the Nicholas Brothers were four different choreographers in this genre. Name two others. There are three main starting points for Revelations. African American traditional religious music, a desire to create opportunities for African American dancers to perform serious modern dance. What was the third? Name four props which are used in Revelations There are four main themes in Ailey’s Revelations. A) Oppression/freedom/survival/fortitude, B) Placing the African American experience as central in American culture, C) Celebrating African American music as historically significant. What is the fourth? Key movements include wing-like arm designs, prone positions and deep plies. Name two more. Which episode is being described here: ‘in unison, and in close wedge-shaped formation, the deep plie is repeated with variation of the gestures. The arms open sharply to second position and are held during the second plie. The lights darken as before and the group splinters, though not so far this time, seeming to be more entrapped within the pool of light. Small steps are taken in different directions, placing the palms of the hands randomly in levels as if invisible walls restricted them’. Which section is being described below? The group, in two columns, travel along the diagonal, performing a repeated pattern of slow walking steps. These match the musical pulse and are embellished with Dunham-style, swivelling hips. The group, in unison, undulates forwards and backwards so that the pattern can be repeated. Which section is being described here? The women repeat phrases from their opening material; for instance, while sitting again, they bow forwards and backward and the men again complement this. As the women, facing the front, shoot on arm upwards, the men, facing upstage, take up both their hands clasped. The groups go in opposite and complementing directions when they repeat the torso circles. Which section is being described here: The light brightens. The backcloth is suffused with a blood red colour. The three men wear only black trousers. This contrasts in colour to the trousers worn in the previous dance. A connection to sin is obvious but it also makes a visual link in the style of the other costumes. Which section is described here? The music adds atmosphere which enhances the narrative context, as well as providing a clear rhythm for the actions. The words provide the basis for the actions and walking with the predominant action in this number. Which section is described here? They continue in unison. For example: a step close action with train wheel, chugging arms; a plie in second with arms thrust forward to clap; a quick rotating of the hips with pumping arms; and the pointing gesture seen before. This is varied by the women facing the same way as the men or sometimes moving in the opposite direction which provides moments of complementary design. Out of this a canon emerges, beginning with the dancers stage right. Name the dances in Revelations in the correct order identifying which sections they are in.

Freight Transport and Logistics Services

Freight Transport and Logistics Services Intermodal (rail) freight transport market assessment Coursework requirement Intermodal solutions are regularly promoted as a key way in which modal shift from road to rail can be achieved. As discussed in the class in Week 3, there is a range of different intermodal types used for rail movements, the key ones being ISO containers, swap bodies, piggyback and rolling road. You are required to conduct a strategic assessment of the current and future role of each of these types of intermodal operation within the European Union. This assessment should focus on intermodal freight transport which involves the use of rail and must include: INTRODUCTION Intermodal transport focus on freight system as a regular mode to promoted as a key way in which modal shift from road or rail can be achieved. There are four different intermodal types used for rail movements, the main ones being ISO containers, swap bodies, piggyback and rolling road. This report will be summarised of the general purpose of intermodal transport and the key characteristics for each intermodal type mentioned above. Second will be highlighting their relative strengths and weaknesses and identifying the typical markets for intermodal transport. Third, will be given a brief overview of the existing intermodal market in the European Union. Then, will create action plan containing for the short-term and long-term to develop European intermodal transport activity. Finally, some conclusions. THE PURPOSE OF INTERMODAL TRANSPORT The simple concept of Intermodal transport the goods are usually located in a container that is created to store various products and be moved with no effort from one point to another, (S. Brian, 2016, p.219). Intermodal transport on other hand refers to liking the two appropriate modes in conjunction to formulate an incorporate transport chain, designed to achieving operationally efficient, cost-effective and delivery of goods in an environmentally sustainable method from their point of origin to their ending, (D. Lowe, 2006, p.1). The loading unit, reliant on the method in used, may be a swap body, container, complete road vehicle or a separated articulated semi-trailer. The objective of these modes here is to transferred from one mode to another is an important aspect of the intermodal transportation, (D. Lowe, 2006, p.21). The purpose of transportation is to moving goods for short, medium or long distances in large quantities by road, rail and collecting or distribute, (Arnold, P ., Pierre et al, 2004, pp.255-270). CHARACTERISTICS OF THE INTERMODAL TRANSPORT Following those definitions of intermodal transport, the characteristic of the intermodal transport should be cited. First, all intermodal transport is not only a mode of transport, like trucks or railways are, but is an idea for establishing the logistics chain. As bundling is an important component of generating competent and effective transport chains, the character of intermodal transport permit this feature, (Joseph S. Szyliowicz et al, 2016, p.22) The intermodal transport method of transportation of goods and incorporated into standardised loadings, such as semi-trailers, ISO containers and/ or swap-bodies, between their dispatchers they are collected and receivers where they are delivered, which are situated on both end of a given freight transport access to the market. The dispatchers and receivers are typically large or small size but huddled logistics centres, warehouses freight terminal and or manufacture plants. The arrangement combines at minimum two transport modes, rail and road in this situation- whose vehicle fitting at the intermodal road and rail terminal, where they swap loading units, using transhipment services and equipment according to the process. The goods receivers can be in the warehouse and could be shippers or should stay for short time at the intermodal terminals, i.e. to be unloading from the incoming trucks and loading onto the outgoing characteristics of intermodal freight transport or Long Intermod al Freight Trains at the receive side, and vice versa, at the shipper side, (J., Milan., 2008). The road transport mode is the complement and challenging the alternative delivery loading units door-to-door principally by trucks, in most cases, without the middle transhipment and loading. Nevertheless, in some aspects, loading at depots along the route, as well as transfer the loading units by different vehicles, which suggests both their unloading and loading, can also take place, (J., Milan., 2008). STRENGTHS AND WEAKNESSES ISO containers Strengths Weaknesses It is strong and resilient to carriers all heavy, tall or hard to load material such as vehicle, trucks, trains, etc. out of railway container transport Swap bodies Strengths Weaknesses It fit on the road train, and contribute a similar space as a conventional road train. Fits on a semi-trailer chassis. Offers the same interior space as a conventional semi-trailer used. Use for international transport in Europe. Short transposition over the road and port operation. Weak support legs. Source: Adapted from: (International Transport Forum, 2009, p.121) Piggyback Strengths Weaknesses Strong to transport vehicle, trailers and containers every way. Operation in diverse type of services including groupage, packing and track. Dependent with another trailer to be lifted on to a rail flatcars. Can transportation container with high volume, example larger ISO container, etc. Rolling road Strengths Weaknesses Ease and rapidly to loading and unloading the goods. Investment requires for the terminals. Geographical restriction access. The condition of different regions could not be the similar and not comparable. THE TYPICAL MARKETS FOR INTERMODAL TRANSPORT In Europe, intermodal transport has grown significantly; typically, with such operation as the French and German road-rail systems, which transportation ISO containers, swap bodies, piggyback and use Rolling road between ports and inland destination, (D. Lowe, 2006, p.12). The intermodal transport mode is efficient to use the unit-load system and proficient of transfer between road, rail and other transport modes, and which permits for the collection of loads by delivery without trans-shipment or repacking of the consignment itself. The normal loading unit take the form of any road-going semi-trailers conforming to standard dimension and designed to be piggybacked aboard rail waggons, or more habitually, swap bodies and shipping containers build to international ISO standards which are completely transposable between a diversity of road vehicle combinations, sea-going ships, rail waggons and river and canal barges. In all situations, the load remains complete and secure within the loading unit which is lifted or transferred by exclusive equipment into the hold of a ship, a canal barge, rail wagon and then back to a road vehicle at the end of the trunk-haul leg of the journey (D. Lowe, 2006, p.3). Such intermodal system offers greater flexibility for the client, who may be either the consignor or the beneficiary, by permitting the goods to be loaded or unloaded at customer premises in a conventional manner without changing the present practices applied to national or international. It also promises to see the freight securely packed and wrapped in an intermodal loading unit, the customer knows that it will not be bothered again until it delivers the goods its final destination it is the responsibility of a groupage load, (D. Lowe, 2006, p.3). The main benefits of unit-load intermodal transport are: Long journeys the cost is lower. In certain circumstances delivery time is fast, in particular, cases require to be assesse as individually process. A diminution in road congestion, a main advantageous factor in these modern time. Some dangerous products are safer for the transit. Overview of the existing Intermodal transport market in the European Union In general, the new intermodal operator are found in the northern part of Europe and particular in the lager market for hinterland transport of maritime containers related to the ports of Hamburg, Bremerhaven, Rotterdan and Antwerp. The ports themselves have also demonstrated their interest in hinterland transport by rail. In the case of Germany, for instance, the port operator HHLA has bought 50 per cent of transfracht from DB. These initiatives all aim at cherry-picking EIT: they do not capture new market shares from road transport, but rathe existing intermodal services. P. (9) TitleJ. W. Konings (2008) The Future of Intermodal Freight Transport: Operations, Design and Policy, Transport Economics, Management and Policy Series, Editors-Hugo Priemus, Peter Nijkamp, Publisher-Edward Elgar Publishing, p. (9), 360 pages, [Online], https://books.google.co.uk/books, [Accessed 15/03/17] Because of growing freight traffic and an increasing imbalance in the use of the various transport modes and infrastructure, the transport system in the European Union is showing signs of inefficiency from a socio-economic point of view. Increasingly, freight transport appears as a source of environmental and social costs to its citizens. Intermodal freight transport provides transport for consolidated loads such as containers, swap-bodies and semi trailers by combining at least two modes (European Commisson, 2002). In Europe, intermodal freight transport has frequently been seen as a potentially strong competitor to road transportation and to be environmentally friendlier in many contexts.1 Its development to date, however, has not confirmed such expectations. For example, during 1990-1999, European intermodal freight transport grew steadily from an annual volume of about 119 to about 250 billion t-km2 with an increase in its market share volumes from about 5%-9%.3 This was mainly due to enhancement of operations in Trans-European corridors of 900-1000 km that carried about 10% of the tonnage. (J. Milan, 2007) Janic, M., 2007. Modelling the full costs of an intermodal and road freight transport network. Transportation Research Part D: Transport and Environment, 12(1), pp.33-44 Overview of the existing Intermodal transport market in the European Union 2. A concise overview of the existing intermodal market in the European Union, including discussion of the key statistics relating to trends in activity. You must ensure that you focus on the most important information (20% of marks) intermodal transport market in the European Union, discussion of the key statistics relating to trends in activity. overview of the existing intermodal market in the European Union discussion of the key statistics relating to trends in activity the most important information Discussion of the key statistics relating to intermodal transport market activity in the European Union Development European Intermodal activity in 5 years and more than 5 years the opportunities and barriers relating to its implementation   Original action plan containing for 5 years and more than 5 years to develop European intermodal transport activity and assess the opportunities and barriers 3. An original action plan containing specific actions for the short-term (i.e. within 5 years) and long-term (i.e. more than 5 years) to develop European intermodal activity. For each action, you must justify the reason for its inclusion in the plan and assess the opportunities and barriers relating to its implementation. In developing the action plan, you should prioritise actions so as to gain maximum benefit in each time period (40% of marks) European intermodal activity with ISO containers, swap bodies, piggyback and Rolling road development in 5 years and more than 5 years plan opportunities and barriers Conclusion: The development of intermodal freight is regarded as a key way in which rail can achieve a greater share of the freight transport market, but the limitations of official datasets make it difficult to develop a strong appreciation of the characteristics of existing intermodal flows References: Arnold, P., Peeters, D. and Thomas, I., 2004. Modelling a rail/road intermodal transportation system. Transportation Research Part E: Logistics and Transportation Review, 40(3), pp.255-270. David L. (2006), Intermodal Freight Transport, Publisher-Routledge, p.1,304 pages, [Online], https://books.google.co.uk/books, [Accessed,10/03/17]. European Conference of Ministers of Transport (1998) Report on the Current State of Combined Transport in Europe, Source OECD.: Transport, Publisher-OECD Publishing, p. (34), 168 pages, [Online], https://books.google.co.uk/books, [Accessed, 15/03/17] International Transport Forum (2009) Intermodal Transport National Peer Review: Turkey: National Peer Review: Turkey, Publisher-OECD Publishing, p.121, 196 pages, [Online], https://books.google.co.uk/books, [Accessed,14/03/17]. Joseph S. S., Luca Z., Genserik L.L. R., Dawna L. R., (2016), Multimodal Transport Security: Frameworks and Policy Applications in Freight and Passenger Transport, Publisher-Edward Elgar Publishing, (p.22), 328 pages, [Online], https://books.google.co.uk/books, [Accessed, 13/03/17]. Janic, M.., (2008) An assessment of the performance of the European long intermodal freight trains (LIFTS). Transportation Research Part A: Policy and Practice, 42(10), pp.1326-1339. Slack, B., (2016), Intermodal transportation, Sustainable Railway Futures: Issues and Challenges, Routledge, New York, pp.219-231.